A new wave of tourism is quietly building in Ontario, fueled not by traditional landmarks, but by the passionate fanbase of a steamy, on-ice romance. The hit series, *Heated Rivalry*, is unexpectedly transforming Hamilton and Toronto into destinations for devoted viewers.
Destination Ontario has officially recognized this growing trend, adding several locations featured in the Crave production to its prestigious list of notable film and television sites. Suddenly, familiar restaurants and historic buildings are taking on a new allure, promising fans a chance to step into the world of their favorite characters.
Hamilton’s culinary scene gets a spotlight, with upscale Italian eatery Ciao Bella and the lively Le Tambour Tavern now holding a special appeal. In Toronto, Joni Restaurant in The Annex and the chic rooftop ambiance of Lavelle’s are poised to welcome a new influx of visitors.
But the draw extends beyond dining. Iconic Hamilton landmarks like Dundurn Castle, overlooking the picturesque Burlington Bay, and the First Ontario Concert Hall are now linked to the series’ narrative. Even the quirky “Pink Tunnel” on Ferguson Ave. has become a point of interest.
The influence isn’t limited to the city. Guelph’s Sleeman Centre, home to the Ontario Hockey League’s Guelph Storm, and the scenic cottage country of Muskoka also played a role in bringing the series to life. These locations are now anticipating a surge in interest from fans eager to experience the settings firsthand.
While not directly involved in the production, Destination Ontario recognizes the power of “set-jetting” – the growing phenomenon of travel inspired by film and television. They predict a noticeable increase in visitation to these featured locations, capitalizing on the show’s rising popularity.
*Heated Rivalry* centers on the intense connection between rival hockey stars, a storyline that has resonated deeply with audiences. Developed by *Letterkenny* co-creator Jacob Tierney, the series has already been renewed for a second season, signaling its continued success.
The show’s impact extends beyond streaming numbers. Stars Hudson Williams and Connor Storrie recently graced the stage at the Golden Globe Awards, and the series has sparked themed nights at NHL games, trivia events, and watch parties across Canada, demonstrating a cultural phenomenon in full swing.
